What is Direct Digital Holdings, Inc.'s Shariah compliance score?

Direct Digital Holdings, Inc.'s (DRCT) compliance score is being calculated. Check HalalScreener.app for the latest AAOIFI screening results.

Does Direct Digital Holdings, Inc. pass AAOIFI screening?

Direct Digital Holdings, Inc. (DRCT) does not pass AAOIFI Shariah screening. AAOIFI requires: (1) no primary involvement in prohibited activities like alcohol, gambling, or conventional banking, (2) debt-to-market-cap below 30% (DRCT: 8.5%), (3) interest-bearing deposits below 30%, and (4) prohibited income below 5%. HalalScreener provides free AAOIFI screening for 6,200+ stocks at halalscreener.app.

How much purification is needed for Direct Digital Holdings, Inc. stock?

Muslim investors purify the portion of dividends and realized gains that comes from non-permissible income by donating it to charity. HalalScreener's purification calculator at halalscreener.app/en/purification computes the exact percentage and amount for Direct Digital Holdings, Inc. (DRCT) using the latest financial data.

Where can I screen Direct Digital Holdings, Inc. for Shariah compliance for free?

HalalScreener (halalscreener.app) offers free Shariah compliance screening for Direct Digital Holdings, Inc. (DRCT) and 5,100+ other US-listed stocks, ETFs, and 100+ cryptocurrencies. The screening uses AAOIFI Standard No. 21 and shows the verdict, compliance grade, score, and debt ratio free. No credit card or signup required for basic screening; the full ratio breakdown is part of Pro. HalalScreener also includes an AI Islamic Scholar for follow-up questions about DRCT's compliance across different madhabs (Hanafi, Shafi'i, Maliki, Hanbali, Ja'fari).

DRCT: Is Direct Digital Holdings, Inc. Halal?

Direct Digital Holdings, Inc.

NASDAQCommunication ServicesUS

$2.30

-2.75%

Market Cap: 1.7M

Compliance Status

Not Halal

Screened on Aug 26, 2026 · AAOIFI Standard 21

Non-Compliant

0Score

Is Direct Digital Holdings, Inc. (DRCT) halal? Not Halal. Based on AAOIFI screening, Direct Digital Holdings, Inc. passes the business activity screen but fails financial ratio screens with a compliance score of 0/100 (Grade: F).

AvoidBorderlineClean

Business activity

What the company sells is permissible.

Passed

Company debt

Well clear of the limit

How much the company borrows, compared to its total value. AAOIFI allows up to 30%.

8.5% of 30.0% limit

What this means for you

Most scholars advise not holding DRCT

It does not pass AAOIFI Shariah screening.

See halal alternatives from the same sector further down this page

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Sector: Communication Services · Industry: Advertising Agencies

Shariah Compliance Status

AAOIFI Standard 21Updated Aug 26, 2026

Business Activity Screen

Passed

Checks if the business is involved in prohibited activities (alcohol, gambling, pork, conventional banking, etc.)

Peripheral exposure (still halal, purify this share)

3.0%

Primary business is permissible. AAOIFI allows up to 5% revenue from incidental non-compliant sources, provided the share is purified.

•Advertising Agencies: estimated 3.0% peripheral exposure (AAOIFI industry average)

Use the Purification Calculator to compute exactly how much of your dividend income to donate.

Compliance History

Not Halal, unchanged since Aug 2026.

No status changes recorded since we began tracking.

Tracked since Aug 2026. Updates automatically on each re-screen.

Fiscal: Q2 2026Data source: EDGAR

Halal Alternatives in Communication Services

This stock is not Shariah-compliant. Here are halal alternatives from the same sector, ranked by compliance score:

0386.KLA+

SBS Nexus Berhad

$0.14

+0.04%

WSHPA+

WeShop Holdings Limited Class A Ordinary Shares

$5.39

-5.11%

GITSA+

Global Interactive Technologies, Inc.

$1.63

+10.88%

ELWTA+

Elauwit Connection, Inc. Common Stock

$7.50

+2.60%

GSATA+

Globalstar, Inc.

$82.64

+0.18%

More Communication Services Stocks

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Frequently Asked Questions

Is Direct Digital Holdings, Inc. (DRCT) halal to invest in?

Direct Digital Holdings, Inc. (DRCT) is rated Not Halal under AAOIFI Standard 21 screening. It fails either the business activity screen (primary involvement in prohibited sectors such as conventional banking, alcohol, or gambling) or one of the quantitative financial ratio thresholds. Muslim investors should avoid or exit this position.

Why did Direct Digital Holdings, Inc. get a F compliance rating?

Direct Digital Holdings, Inc. (DRCT) received a grade of F (Non-Compliant) based on three AAOIFI Standard 21 financial ratios: debt-to-market-cap of 8.5% (limit 30%). The grade reflects the margin of safety across all three ratios relative to their thresholds.

What could change Direct Digital Holdings, Inc.'s Shariah verdict?

Direct Digital Holdings, Inc.'s verdict is re-evaluated at each annual re-screen. Three events could change it: (1) the debt-to-market-cap ratio crossing 30%, typically from new debt issuance or a major drop in share price; (2) interest-bearing deposits exceeding 30% of market cap; or (3) prohibited revenue (alcohol, gambling, conventional finance, etc.) exceeding 5% of total revenue. Verdict flips are tracked in the compliance history section above.

How often is Direct Digital Holdings, Inc. re-screened for Shariah compliance?

Direct Digital Holdings, Inc. (DRCT) is re-screened annually using the most recent full-year financial data from SEC filings. HalalScreener also triggers an on-demand re-screen whenever the stored data is more than 7 days old, ensuring the ratios reflect the latest available financial statements. Last screened: Aug 26, 2026.

Screened according to AAOIFI Standard No. 21 · For informational purposes only. Consult a qualified Islamic finance advisor before investing.

Disclaimer: This screening is for informational purposes only and does not constitute financial, legal, or religious advice. Compliance is evaluated using AAOIFI financial standards (debt, deposits, and prohibited income ratios) and publicly available data. Ethical, political, social, or environmental considerations are outside the scope of this screening. Individual scholars and methodologies may differ. Always consult a qualified Islamic finance advisor before making investment decisions.