Fluent, Inc.

FLNT: Is Fluent, Inc. Halal?

Fluent, Inc.

NASDAQCommunication ServicesUS

$4.00

-4.08%

Market Cap: 119.3M

Compliance Status

Doubtful

Screened on Aug 26, 2026 · AAOIFI Standard 21

C+

Fair

58Score

Is Fluent, Inc. (FLNT) halal? Doubtful. Based on AAOIFI screening, Fluent, Inc. passes the business activity screen but has financial ratios approaching AAOIFI limits with a compliance score of 58/100 (Grade: C+).

Business activity

What the company sells is permissible.

Passed

Company debt

Close to the limit

How much the company borrows, compared to its total value. AAOIFI allows up to 30%.

26.8% of 30.0% limit

What this means for you

You may own FLNT, with caution

Its numbers sit close to AAOIFI limits. Cautious investors may prefer alternatives or ask a scholar first.

Purification amount is Pro

We have screened FLNT's prohibited income, but the exact share you would need to purify is part of Pro.

About Fluent, Inc.

Fluent, Inc. specializes in providing data-powered digital marketing solutions, primarily concentrating its efforts within the United States. The company's operations are divided into two main segments: 'Fluent' and 'All Other.' A core service Fluent delivers is customer acquisition, achieved by designing and executing online marketing campaigns that effectively connect its advertiser clients with their target consumers. Beyond this, the firm furnishes analytically-driven and performance-focused marketing strategies to approximately 500 diverse clients, including consumer brands, direct marketers, and various agencies. These clients operate across a broad spectrum of industries, such as financial products and services, media and entertainment, health and wellness, retail and consumer goods, and staffing and recruitment. Fluent, Inc.'s corporate headquarters is situated in New York, New York.

Sector: Communication Services · Industry: Advertising Agencies

Why This Stock Is Doubtful

  • Debt is 26.8% of market cap, only 3.2 points below the 30% AAOIFI limit

Stocks are marked Doubtful when financial ratios pass but approach AAOIFI thresholds. Consider consulting a qualified scholar for a definitive ruling.

Shariah Compliance Status

AAOIFI Standard 21Updated Aug 26, 2026

Business Activity Screen

Passed

Checks if the business is involved in prohibited activities (alcohol, gambling, pork, conventional banking, etc.)

Peripheral exposure (still halal, purify this share)
3.0%

Primary business is permissible. AAOIFI allows up to 5% revenue from incidental non-compliant sources, provided the share is purified.

  • Advertising Agencies: estimated 3.0% peripheral exposure (AAOIFI industry average)

Use the Purification Calculator to compute exactly how much of your dividend income to donate.

Compliance History

Doubtful, unchanged since Aug 2026.

No status changes recorded since we began tracking.

Tracked since Aug 2026. Updates automatically on each re-screen.

Fiscal: Q2 2026Data source: EDGAR
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Frequently Asked Questions

Is Fluent, Inc. (FLNT) halal to invest in?
Fluent, Inc. (FLNT) is rated Doubtful under AAOIFI Standard 21. It passes the business activity screen but one or more financial ratios are approaching (though not yet exceeding) the AAOIFI thresholds (30% for debt and interest deposits, 5% for prohibited income). Consult a qualified Islamic finance scholar for a personal ruling.
Why did Fluent, Inc. get a C+ compliance rating?
Fluent, Inc. (FLNT) received a grade of C+ (Fair) based on three AAOIFI Standard 21 financial ratios: debt-to-market-cap of 26.8% (limit 30%). The grade reflects the margin of safety across all three ratios relative to their thresholds.
What could change Fluent, Inc.'s Shariah verdict?
Fluent, Inc.'s verdict is re-evaluated at each annual re-screen. Three events could change it: (1) the debt-to-market-cap ratio crossing 30%, typically from new debt issuance or a major drop in share price; (2) interest-bearing deposits exceeding 30% of market cap; or (3) prohibited revenue (alcohol, gambling, conventional finance, etc.) exceeding 5% of total revenue. Verdict flips are tracked in the compliance history section above.
How often is Fluent, Inc. re-screened for Shariah compliance?
Fluent, Inc. (FLNT) is re-screened annually using the most recent full-year financial data from SEC filings. HalalScreener also triggers an on-demand re-screen whenever the stored data is more than 7 days old, ensuring the ratios reflect the latest available financial statements. Last screened: Aug 26, 2026.

Screened according to AAOIFI Standard No. 21 · For informational purposes only. Consult a qualified Islamic finance advisor before investing.

Disclaimer: This screening is for informational purposes only and does not constitute financial, legal, or religious advice. Compliance is evaluated using AAOIFI financial standards (debt, deposits, and prohibited income ratios) and publicly available data. Ethical, political, social, or environmental considerations are outside the scope of this screening. Individual scholars and methodologies may differ. Always consult a qualified Islamic finance advisor before making investment decisions.